JOSEPH DARDASHTI LTD.

Art Deco Education:

Time Period: 1920 - 1930

Collateral damage following World War I, created Economic and Social Pressures. This willfully created new innovative insight towards achieving a more rigorous clean cut for Jewelry. During this decade, the design style, most popular conveyed pure elegance and sophistication; A look very pleasing and fashionable.

It was the age of the Flapper, the Jazz, and the Machine Age, a time of pure intuitive connectivity with the most enduring designs in Jewelry history. Platinum was the new luxury metal used with opaque stones like coral, jade, onyx, and lapis lazuli. Influences from Pharaonic Egypt, the Orient, tribal Africa, Cubism, Futurism, machines, and graphic designs issued costume jewelry to become more popular and outrageous, although enthralled to geometric shapes. Defined by the geometric forms and bold colors, diamonds were extremely popular in the period and would often be accompanied or accented by bright colors, such as Sapphires, Rubies, and Emeralds.

Women felt free to express their individuality and allured styles that became bolder, sharper, and more masculine than previous periods of Jewelry reform. Cutting techniques became advanced during this age, which gave birth to the modern round brilliant cut style. It allowed diamonds to be more scintillating and more dazzling than ever before. It was a time of prosperity, which permitted more people to afford and show off such timeless pieces.

Its influence extends all the way through the 1950s and 1960s and still highly implemented in today's society. We reflect the flamboyant and playful attitudes of the era and obtain nothing but a sleek beautiful style. Some of the great jewelry houses, including Cartier, Tiffany and Van Cleef & Arpels, are considered to have created some of their most iconic work during the Art Deco period. It is Our time here at SophiaD to create the most important elegant and such timeless pieces for the next generation.